Word of Mouth Spreads New Network of Consumer Choice

The popularization of healthy drinking water knowledge of international water purifiers has greatly stimulated consumers’ enthusiasm for word-of-mouth communication, and an invisible but powerful new network of consumer choices is quietly being woven.

When consumers learn about healthy drinking water, successfully purchase and use a high-quality water purifier, and actually experience the quality of life brought about by healthy drinking water, they often become enthusiastic spreaders of the brand.

At family gatherings, friends’ dinners, social network platforms and other occasions, they actively share their own experience of using the product and recommend it and the brand behind it to people around them.

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The power of this kind of word-of-mouth communication is huge, because it is based on the real experience of using the product, and has a high degree of credibility and influence. According to relevant surveys, consumers trust the water purifier products recommended by friends or family members much more than advertising.

In the role of word-of-mouth communication, some of the original obscure water purifier brand to quickly rise, market awareness and reputation has increased significantly; and those poor quality, service is not in place of the brand in the consumer’s word-of-mouth gradually marginalized by the market.

Therefore, in the era of knowledge popularization, water purifier companies should not only focus on product development and production, but also pay more attention to the cultivation and maintenance of consumer word of mouth.

By providing quality products and excellent service, stimulate consumer word of mouth communication power, with the help of word of mouth network effect to achieve rapid expansion of the brand and steadily increase market share.

Word of Mouth Spreads New Network of Consumer Choice