Health Consciousness Leads to Market Segmentation

The awakening of health consciousness has also given rise to a refined segmentation of the water purifier market.

Consumers are no longer satisfied with the same generic water purifier products, but according to their own family’s special needs and health concerns, the water purifier puts forward a higher level of personalized requirements.

For example, some areas of high water hardness, consumers will give preference to water purifiers with efficient water softening function; for families with infants and young children.

The water purifier to remove trace harmful substances in the water, to ensure that the water quality of mild and harmless ability to be more valued; and for consumers concerned about health, tend to be able to retain the natural minerals in the water and trace elements of the water purifier products.

This market segmentation has prompted water purifier companies to increase investment in research and development, and constantly innovate product features and design to meet the personalized health needs of different consumer groups, further promoting the prosperity and diversification of the market.

Health Consciousness Leads to Market Segmentation