The brand pattern of international water purifier market shows differentiation, forming a multi-level competition pattern. With a long history, strong technical research and development strength, extensive market channels and good brand reputation, the international well-known brands occupy a dominant position in the global high-end market.

They cover a wide range of products, advanced technology, perfect service system, high brand premium, often become the first choice of high-end consumers and business users.

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At the same time, some emerging brands and regional brands continue to rise, and the influence of Chinese brands in the international market is gradually increasing.

These emerging brands with the Internet marketing advantages, cost-effective strategy and rapid product iteration capabilities, in the low-end market and some emerging markets in countries and regions to actively develop market share, the traditional big brands constitute a certain competitive pressure.

Regional brands rely on in-depth understanding of the local market, localized service advantages and cost control capabilities, in specific regional markets and market segments to hold their ground, forming a differentiated competitive advantage.

This brand pattern of differentiation and diversified competitive situation, making the international water purifier market competition more intense and complex, enterprises need to clarify their own brand positioning, develop accurate marketing strategy to seek survival and development space in the competition.